1. What this policy covers
This Cookie Policy applies to the public website and landing pages for The Baby Journal. In this policy, "The Baby Journal," "we," "us," and "our" refer to the team operating this website.
We use the term "cookies" broadly to include browser cookies, local storage, pixels, and similar technologies that help websites function, measure traffic, or remember settings.
2. What cookies are
Cookies are small text files or similar browser-based storage items that can be placed on your device when you visit a website. Some last only while your browser session is open, while others remain for a longer period so a site can recognize settings or measure repeat visits.
Cookies can be set by us directly (first-party cookies) or by service providers that support the website (third-party cookies or similar technologies).
3. How we use cookies and similar technologies
We aim to keep website tracking limited and proportionate. At the time of this update, the public marketing site uses a small set of technical and analytics-related technologies.
| Category | Purpose | Examples | Retention | Current status |
|---|---|---|---|---|
| Strictly necessary | Supports core website delivery, security, and technical operations. | Session-level technical requests, security protections, and infrastructure needed to render and protect the site. | Usually session-based or short-lived | May be used when required to operate the site |
| Analytics and performance | Helps us understand traffic, page usage, and general site performance. | Vercel Analytics in production, which provides aggregated website measurement and may rely on request-level data or similar technologies rather than a traditional persistent cookie. | Varies by provider and implementation | Currently used |
| Preferences | Would remember visitor choices such as language, region, or cookie settings. | Preference storage or a saved consent choice if we add those features later. | Would depend on the feature | Not currently used on the public marketing site |
| Advertising | Would support ad delivery, campaign attribution, or remarketing. | Examples would include ad network or social media pixel technologies. | Would depend on the provider | Not currently used on this website |
4. Analytics service we currently use
In production, this website uses Vercel Analytics to understand overall page traffic and site performance. Depending on the implementation, this service may rely on request-level technical data or similar measurement methods instead of a traditional persistent browser cookie.
We disclose this service here because it is used for analytics-related measurement, even if the underlying implementation changes over time.
5. Third-party services
Some third-party services may process technical data when you use the website. Those services have their own privacy practices and policies.
- Vercel Analytics: website traffic and performance measurement. See Vercel's Privacy Policy.
If we add new tools such as embedded social media content, payment providers, advertising tags, or additional analytics services, we will update this policy to reflect those changes.
6. How to manage cookies
You can control or delete cookies through your browser settings. Blocking some technologies may affect how parts of the site load or function.
This website does not currently provide a separate on-site cookie preference center. If that changes, we will update this page with instructions for using it.
7. Children's privacy
The Baby Journal is intended for parents, guardians, and caregivers. This website is not designed for children to use independently, and we do not knowingly use cookies to build profiles about children through the public marketing site.
8. Legal basis where required by law
Where applicable privacy law requires a legal basis for the use of cookies or similar technologies, our basis for strictly necessary technologies is our legitimate interest in operating, securing, and maintaining the website.
For analytics or other non-essential technologies, the applicable basis may be your consent where required by law.
9. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the website, our service providers, or applicable law. When we do, we will update the "Last updated" date shown at the top of this page.
10. Contact
If you have questions about this Cookie Policy, please use the support or contact method made available to you in connection with The Baby Journal.
You can also return to the main website at any time.